The Process

Every collection begins with extensive research into fit, materials, and washes. We develop new fits and refine existing styles to create a timeless yet contemporary look. Inspiration comes from all over the world, as well as from the wishes of our retailers and customers. This is how a collection takes shape that feels both innovative and recognisable.

Our jeans are produced by carefully selected partners with years of experience in denim. By working closely with our manufacturers, we continuously improve the quality, fit, and finishing. We collaborate with a range of fabric suppliers, from large weaving mills to specialised manufacturers, and are constantly exploring new innovations and distinctive fabric compositions that align with our vision.

Quality is at the heart of every product. During and after production, all items are carefully checked for fit, finishing, fabric quality, and wash. This ensures that every pair of jeans meets our high standards.

After production, all products are processed efficiently and prepared for shipment. We use high-quality boxes and biodegradable packaging. Thanks to a streamlined logistics process, we are able to deliver quickly and reliably to both our retailers and customers. Orders placed before 2:00 PM are shipped the same day.

We work with selected retailers and boutiques that align with our vision and positioning. Through strong partnerships, we are building a brand that stays close to the consumer. We are now successfully represented in the Netherlands, Belgium, Germany, and Switzerland.